Do you want to create newsworthy messages? Do you need to take control of your next media interview? Media training is more important now than ever before. That's because the media landscape is shifting daily - Journalists from traditional media outlets are now joined by Bloggers, Podcast hosts and "YouTubers" looking for strong content. This workshop will help public relations professionals and others learn how to create impactful messages for their organization and learn smart techniques to ensure those messages land as intended, regardless of the medium. See Course Outline.