One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this self-paced course will give you a solid foundation in social media marketing.
As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success.
In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding of the excitement that surrounds social media, this course will empower you.
The instructional materials required for this course are included in enrollment and will be available online.
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Lesson 1
Developing a Social Media Foundation
In this lesson, we're going to build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you will explore the various types of social media and focus in on the ones that offer the greatest benefits.
Creating Your Social Media Strategy
Today, you will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it's important to have one for your social media efforts. Then you will gain an understanding of the critical elements of any social media strategy.
Building Your Social Media Organization
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
Crafting High-Quality Content
In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook
Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.
Twitter
This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.
LinkedIn
This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.
Pinterest
In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.
Instagram
In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and how to decide whether or not to switch to a business profile. Finally, we'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.
Social Media Automation
In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. And finally, this lesson introduces the most popular free and paid automation tools that you can put to immediate use.
Social Media and Your Team
In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.
Measuring Your Social Media Performance
How do you know if what you're doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you will find in social media. And finally, you will browse some popular third-party tools that can take your analysis to another level.
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